After Backlash, Ekta Kapoor “Dissociates” Herself From Psychological Well being Fund Named After Pavitra Rishta


Ekta Kapoor with Sushant in a throwback picture (courtesy ektarkapoor)


  • “I withdraw myself from this fund individually,” mentioned Ekta
  • “I would love the reality to return out,” she added
  • “#ShameOnEktaKapoor” trended on Twitter all of Wednesday morning

New Delhi:

Television producer Ekta Kapoor launched an announcement on Wednesday after the hashtag “#ShameOnEktaKapoor” trended on Twitter all morning. Ekta Kapoor has acquired large backlash after OTT platform ZEE5 began a psychological well being consciousness fund named ‘Pavitra Rishta Fund’ – Pavitra Rishta, produced by Ekta Kapoor’s Balaji Telefilms, aired on Zee TV between 2009-2014 and starred actor Sushant Singh Rajput, who died on June 14, allegedly by suicide. ZEE5’s web page on the Pavitra Rishta Fund, launched on July 14, presents it as a psychological well being outreach programme and makes no point out of Sushant; nevertheless, many on social media made the connection regardless and are none too happy. One of many narratives on-line about Sushant’s loss of life has made his alleged despair its focus – particularly, these subscribing to this narrative deny that the actor was depressed. Ekta Kapoor seems to have been caught within the crossfire.

On Wednesday, Ekta Kapoor introduced that she would don’t have anything to do with the Pavitra Rishta Fund. “Regardless that this isn’t a fund began by me, however began by Zee and is a wanted one at that, I’m at all times with Zee for some other psychological consciousness fund that they wish to do, however on this one I wish to respectfully dissociate myself,” she wrote on her social media accounts. The promotional video of the ‘Pavitra Rishta Fund’ announcement from final month options glimpses of Sushant and his co-star from the present, Ankita Lokhande – Ankita and Sushant dated for a number of years.

In her assertion, Ekta Kapoor wrote: “Whereas I assist the reason for psychological well being, I dssociate myself from the ‘Pavitra Rishta Fund’ until investigations are carried out and we now have a transparent image on Sushant’s unlucky loss of life. I withdraw myself from this fund individually as of now, because it appears that there’s extra to this tragic incident. Like probably the most of this nation, I would love the reality to return out.”

On Wednesday, the Supreme Courtroom mentioned the Central Bureau of Investigation or CBI will take over the probe into Sushant Singh Rajput’s loss of life from Mumbai Police. Referring to the Supreme Courtroom’s judgement, Ekta added in her tweet: “#SSR Hope the reality prevails.”

Sushant Singh Rajput’s girlfriend, actress Rhea Chakraborty, has been accused by his household of transferring cash out of his account and of driving him to suicide. Sushant, 34, was discovered useless in his Mumbai house on June 14.

Sushant Singh Rajput’s profession in TV started with Ekta Kapoor’s 2008 show Kis Desh Mein Hain Meraa Dil, by which he was solid because the second lead. Pavitra Rishta was his first undertaking as the primary lead. Sushant made the swap from TV to movies in 2014, making his Bollywood debut with Kai Po Che!. The actor’s final movie Dil Bechara launched after his loss of life.

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