AirPods Gross sales to Enhance, however Apple’s TWS Market Share Dropping: Report


Apple is shedding its dominant grip on the wi-fi earbuds market and now holds simply 35 p.c of the fast-growing phase market, as per Q2 2020 analysis knowledge by Counterpoint. Extra reasonably priced alternate options from Chinese language rivals have eaten into Apple’s share in a quick rising true wi-fi stereo (TWS) earphones market, whereas Samsung can also be anticipated to offer stiff competitors to the corporate within the latter half of the 12 months. Even on this situation, the market tracker predicts Apple is prone to enhance gross sales of its AirPods TWS earphones this 12 months by one-third.

As per a Bloomberg report citing knowledge from Counterpoint Analysis’s Q2 2020 figures, Apple on the finish of the final quarter had simply over a 3rd of the market at 35 p.c. It’s adopted by Xiaomi at 10 p.c and Samsung at 6 p.c. Jabra and JBL had a three p.c share every, with different gamers making up 43 p.c of the market, Counterpoint stated. Established audio manufacturers like Sennheiser, Beyerdynamic, and Audio-Technica barely registered within the knowledge, every holding zero.three p.c share or much less and competing within the premium market.

Apple accounted for almost half of all gross sales within the actually wi-fi earphones class (TWS) in 2019, and is anticipated to promote 82 million items this 12 months, up from 61 million the earlier 12 months, as per the analysis knowledge. Nevertheless, rival firms providing alternate options at decrease costs have emerged, consuming into Apple’s market share.

“The low-to-mid finish phase together with Chinese language manufacturers and U.S. makers reminiscent of JLab is taking away share from the premium market,” Counterpoint analyst Liz Lee is quoted by Bloomberg to say.

Additionally notably, though Apple got here to outline the TWS market, lots of the iPhone-related AirPods benefits are misplaced to Android customers.

“We imagine that Samsung can entice extra customers, particularly Android telephone customers, if it offers a wider number of TWS units from mid to high-end with a minimum of two or three variations,” Lee added.

The analyst additionally stated competitors between Samsung and Apple would most likely intensify within the latter half of this 12 months, Samsung invests extra within the class and constructive evaluations of the brand new Galaxy Buds Live might shut the hole between the 2 firms.

Samsung is projected by Counterpoint to greater than double its TWS gross sales this 12 months, in gentle of it increasing its earphones lineup. The analysis stated that the corporate would develop from eight million to 17 million this 12 months. Samsung’s recently launched earbuds are priced at $170 (roughly Rs. 12,700) and have noise cancellation. Samsung stated that it has shipped 300,000 pairs of the product within the first few months of being out there, though a few of these have been bundled with the Galaxy Note 20, as per the report.

That are the very best actually wi-fi earphones beneath Rs. 10,000? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.

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