Audi India Expects Progress In Gross sales From 2021

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Ballbir Singh Dhillon, Head, Audi India at the launch of the Q8 in January 2020

Although not rather a lot is predicted when it comes to gross sales numbers for 2020, the corporate continues to be trying to push for brand new vehicles within the nation this 12 months.





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Ballbir Singh Dhillon, Head, Audi India on the launch of the Q8 in January 2020

Audi India has not seen development in gross sales in 2019. The corporate managed to promote 4594 autos final 12 months and that was a decline of 29 per cent when in comparison with 2018. This at a time when BMW had bought 9000 and Mercedes-Benz India too bought greater than 10,000 items. Whereas the explanation for this decline was majorly attributed to no new merchandise being launched by the corporate. Nonetheless, 2020, was to be a 12 months which might carry Audi India the a lot required development, which is why on the very starting of the 12 months, the corporate launched the all new Coupe SUV – the Q8 and naturally the a lot awaited new era of the A8. Having just lately launched the RS7, the corporate is now gearing as much as launch the RS Q8 very quickly.


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However the coronavirus pandemic has hit enterprise arduous and therefore there are a couple of methods that should be modified. Whereas it has been a troublesome first half, the corporate will not be backing down with its technique for India and new vehicles are very a lot a part of it. Whereas there’s excellent news that the corporate’s product portfolio will swell, however it’s going to nonetheless see a de-growth in 2020 and it is not till 2021 that it expects to see a change. In an e mail interview, Balbir Singh Dhillon, Head of Audi India, informed carandbike “We anticipate the luxurious automotive market to see indicators of positivity from the upcoming festive season in India. Nonetheless, for a year-on-year perspective, we see development ranging from the 12 months 2021 onwards. So far as 2020 is worried, the automotive business has misplaced a major quantity through the pandemic, which isn’t recoverable; we aren’t any completely different. Therefore, we additionally see a de-growth in our general volumes for the 12 months.”

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Although not rather a lot is predicted when it comes to gross sales numbers for 2020, the corporate continues to be trying to push for brand new vehicles within the nation this 12 months. Balbir stated, “We’ve efficiently launched 4 all new merchandise in India – the Audi A6, Audi Q8, Audi A8L and the Audi RS 7 Sportback – all of which embody the perfect of Audi. With out giving an excessive amount of away, we now have a busy pipeline of product launches throughout classes, body-styles and even applied sciences.”

 

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