In 2019 Toyota launched the Glanza premium hatchback which was a rebadged Maruti Suzuki’s Baleno. Now, it is gearing as much as launch the subsequent cross-badged product, the Vitara Brezza-based Toyota City Cruiser this festive season,
View Photographs
The Maruti Baleno-based Toyota Glanza was launched in India in June 2019
It was in 2017 that Toyota Motor Company and Suzuki Motor Corp formally entered a partnership for joint improvement of merchandise and expertise sharing. Nonetheless, within the final three years, we’ve not seen any main improvement on that entrance. For the preliminary part, they’d determined to check the waters with one thing easy, which led to the launch of Toyota Glanza. Basically a re-badged Maruti Suzuki Baleno, the Glanza was launched to function a strong entry-level product for Toyota, contemplating the Etios vary had turn out to be out of date. However was the Glanza capable of serve its function? Additionally, now that Toyota is about to launch its first subcompact SUV, the Toyota Urban Cruiser, the re-badged model of the Maruti Suzuki Vitara Brezza, the query that arises is, will it do any higher?
Additionally Learn: New Toyota Subcompact SUV To Be Named Urban Cruiser; Launch This Month
Now, this isn’t the primary time that we’re seeing such a partnership in India. Actually, the Renault Nissan Alliance has been following this technique of product and platform sharing for years now. A few of the greatest examples embrace the Renault Pulse which was based mostly on the Nissan Micra and the Nissan Terrano which was based mostly on the Renault Duster. In each instances, the supply product, that’s Nissan’s Micra and Renault Duster had been extra profitable than their counterparts. And Toyota had an identical expertise with the Glanza.
Additionally Learn: Toyota Glanza Review
The Toyota Glanza was the primary product to come back out of the Toyota-Suzuki partnership and it was based mostly on the Maruti Suzuki Baleno
Since the launch of the Toyota Glanza, the corporate has bought over 26,000 units of the hatchback in India, whereas in the identical interval Maruti Suzuki bought over 1.5 lakh items of the Baleno. Actually, since its launch, Maruti Suzuki has sold over 7.4 lakh items of the Baleno. Whereas that is prone to embrace the 26,00zero items equipped to Toyota to be bought because the Glanza, even so, definitely by way of gross sales there isn’t any competitors right here. And Toyota knew that. In contrast to Maruti Suzuki, which provides an array of variants for the Baleno, Toyota selected to supply solely the top-spec G and V trims, that are at par with the higher-spec Zeta and Alpha variants of the Baleno.
Additionally Learn: Post COVID Up To 60 Per Cent Of Glanza Customers Are First Time Toyota Buyers
Since its launch, the carmaker has bought over 26,00zero items of the Toyota Glanza in India
Toyota even managed to maintain the value of the Glanza marginally decrease than the Baleno. After all, each supplied CVT computerized choices together with a mild-hybrid variant, however by limiting itself to the top-spec trims, Toyota was making an attempt to create a distinct segment for the Glanza and managed to promote a mean of two,200 items a month. To present you a perspective, that is greater than triple of what was the mixed common gross sales of the Etios Liva and Etios Cross for a similar interval.
Additionally Learn: Toyota Glanza Vs Maruti Suzuki Baleno: What’s The Difference?
When it comes to styling and options, there are actually no variations between the 2 vehicles apart from the model emblem. Nonetheless, Toyota does supply higher after-sales service packages. In comparison with the Baleno’s 2 years/40,00zero km normal guarantee, the Glanza comes with a three years/1,00,00zero km guarantee. Additionally, whereas each supply prolonged warranties of as much as 5 years, in case of Baleno it is once more restricted to 1,00,00zero km, whereas for Glanza the guarantee goes as much as 2,20,00zero km. So, with the Glanza, Toyota has focused these prospects who’re searching for a product just like the Baleno however with the sturdy after-sales providers of Toyota. And it appears like the corporate is proud of the area of interest it has created for the product.
The Toyota City Cruiser is a subcompact SUV based mostly on Maruti Suzuki’s Vitara Brezza
zero Feedback
As for the upcoming City Cruiser, Toyota can be positioning it as a compact, city SUV, and an entry level into Toyota’s famed SUV household. Just like the Baleno, the Vitara Brezza too has achieved wonders for Maruti Suzuki, making it the nation’s largest SUV maker purely by way of volumes and Toyota would definitely need to replicate that success with the City Cruiser. And this time across the classes from the Glanza experiment will definitely assist Toyota make a stronger affect.
For the most recent auto news and reviews, comply with carandbike on Twitter, Facebook, and subscribe to our YouTube channel.
Source by [author_name]
