Harley-Davidson Appoints New Chief Monetary Officer

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Gina Goetter will be the first woman Chief Financial Officer at Harley-Davidson

Gina Goetter would be the first lady Chief Monetary Officer at Harley-Davidson and can take over on September 30, 2020.





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Gina Goetter would be the first lady Chief Monetary Officer at Harley-Davidson

Harley-Davidson has introduced the appointment of a brand new Chief Monetary Officer. Gina Goetter, a prime finance govt at Tyson Meals. She’s going to be part of Harley-Davidson as CFO efficient September 30, 2020. Goetter has over twenty years of expertise driving robust monetary and operational outcomes and main transformational change. Earlier than becoming a member of Harley-Davidson, Goetter served as Senior Vice President and CFO of Tyson Meals. Previous to that position, Goetter held varied world management positions at Common Mills Inc, the place she led enterprise mannequin re-engineering and optimised procurement methods and logistics.

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Jochen Zeitz, Harley-Davidson President, Chairman and CEO, has been a board member since 2007

“Gina is a CFO with the expertise to drive a change of core processes and reporting for improved operational effectivity, construct a world shared providers mannequin and modernise accounting controls,” mentioned Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “She’s going to add contemporary views and new capabilities now represented on the management stage that complement the skilled expertise that has been promoted from inside. We now have a various administration staff structured in a brand new method that’s designed to gas Harley-Davidson’s model desirability and lead Harley-Davidson as a high-performing organisation.”

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Darell Thomas, who assumed the position of interim CFO, will proceed as Vice President and Treasurer. In July, Harley-Davidson had introduced that Chief Monetary Officer John Olin had left the corporate. Olin had been with the corporate for 17 years. Harley-Davidson additionally changed CEO Matt Levatich with Jochen Zeitz this 12 months. Levatich had been with Harley-Davidson for 26 years. Zeitz had been a board member since 2007 and in July introduced 700 job cuts at Harley-Davidson.

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After Zeitz took over, the earlier ‘Extra Roads to Harley-Davidson’ technique begun by former CEO Matt Levatich was dropped in favour of Zeitz’s ‘Rewire’ plan. The Rewire plan outlined by Zeitz will have a look at overhauling Harley-Davidson’s working mannequin, and can proceed by the tip of 2020, resulting in The Hardwire, a brand new strategic plan for 2021-2025.

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Gross sales of Harley-Davidson bikes has been beneath strain, even within the dwelling market of US


Harley-Davidson has been beneath strain in recent times, within the face of a gross sales slowdown. The corporate confronted one other blow throughout the coronavirus pandemic and related financial downturn. From April to June 2020, Harley-Davidson reported a lack of $92 million and bike gross sales in US fell 27 per cent in that quarter, the steepest decline in no less than six years. In 2019, Harley-Davidson reported $5.36 billion in consolidated income, and in June 2020, the long-lasting bike model was faraway from the S&P 500 index as a consequence of a greater than 30 per cent drop in its share value.

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