Harley-Davidson Organises India’s First-Ever Digital H.O.G. Rally

Sajeev Rajasekharan, MD - Asia Emerging Markets and India, Harley-Davidsion with the Low Rider S

Harley-Davidson India additionally launched the Low Rider S at India’s first-ever digital H.O.G. Rally, held via an hour-long stay streaming occasion.

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Sajeev Rajasekharan, MD – Asia Rising Markets and India, Harley-Davidsion with the Low Rider S

Harley-Davidson India organised India’s first-ever digital Harley House owners Group (H.O.G.) Rally, the place the brand new Harley-Davidson Low Rider S was just about launched in an hour-long stay streaming occasion. The Japanese H.O.G. Rally, one in all Harley-Davidson’s zonal rallies, was held just about over Fb, Instagram, Twitter and YouTube. The Japanese H.O.G. Rally was earlier deliberate to be held in March 2020, however needed to be postponed because of the coronavirus outbreak and the next lockdown. Over 5.7 lakh natural viewers engaged throughout Harley-Davidson’s social media platforms and accomplice platforms, the corporate stated in a press release.

Additionally Learn: EICMA 2020 Cancelled Due To Coronavirus Pandemic


The ninth Japanese H.O.G. Rally was initially scheduled to be held in March 2020

The digital rally was attended by 1000’s of H.O.G. neighborhood members, and celebrated the shared ardour for freedom, self-expression and journey. Sajeev Rajasekharan, Managing Director, –Asia Rising Markets and India, Harley-Davidson, gave a heat welcome message to the members, which was adopted by Regional Administrators giving their views on the post-lockdown part, in addition to the host seller Bengal Harley-Davidson. The Rally additionally supplied stay performances on-line by main artists corresponding to Ash Chandler, The Unplugged Mission, Rahul Ram from Indian Ocean and Debanjali Lily.

Talking on this primary of its form initiative, Sajeev Rajasekharan, Managing Director, – Asia Rising Markets and India, Harley-Davidson stated, “Harley-Davidson has all the time thrived upon sharing experiential occasions with their riders. With these altering occasions, Harley-Davidson India is adapting to new methods to offer experiences to its riders and ship upon the promise of a Harley way of life. This digital rally is a testomony of our dedication in the direction of celebrating the H.O.G. neighborhood and conserving our riders on the forefront of all the pieces we do.”

Additionally Learn: 2020 Intermot Motorcycle Show Cancelled

Watch the Digital ninth Japanese H.O.G. Rally:

The digital H.O.G. Rally additionally witnessed the primary digital launch of Harley-Davidson’s new Low Rider S mannequin, a cruiser powered by a 1,868 cc Milwaukee-Eight 114 engine that places out 92 bhp of most energy at 5,020 rpm and 155 Nm of peak torque and comes with a six-speed transmission. The Low Rider S is the most recent addition to the Harley-Davidson Softail household, and follows a blacked out theme, in comparison with the usual Harley-Davidson Low Rider, which was launched in April 2020, and is priced at ₹ 13.75 lakh (Ex-showroom).

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In February 2020, the eighth India H.O.G. Rally was performed in Goa and round 2,500 riders joined annual celebration. With the COVID-19 pandemic resulting in cancellations of a number of world motorbike occasions, together with this 12 months’s Intermot Present in Germany, in addition to the EICMA 2020 present in Milan, it might be someday earlier than occasions like these, normally in contained areas and attended by 1000’s of motorbike followers may hope to stick to security protocols and bodily distancing which appear to have turn into the brand new regular within the post-COVID world.

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