Indian cell handset vendor Lava Worldwide on Thursday launched its ‘Design in India’ contest calling college students and professionals within the nation to design the subsequent Indian smartphone. The brand new transfer by the Noida-based firm comes amid the anti-China sentiment that has grown to new ranges after a conflict between Indian and Chinese language troops was reported within the Himalayas. Lava is aiming to increase the group of its design engineers by means of the brand new contest and produce college students and professionals of B.Tech, B.E, B.Des, and M.Des on board.
The registration window for the Design in India contest by Lava is open till July 9. On the finish of the competitors, the corporate will supply a pre-placement interview alternative to the successful groups together with money prizes value Rs. 50,000, Rs. 25,000, and Rs. 15,000, respectively.
Lava will conduct the competition in three totally different elements, together with ideation, making a prototype, and presentation. The design group on the firm will mentor the contestants all through the competitors and a group of judging panel led by its Chief Manufacturing Officer Sanjeev Agarwal will decide them on the idea of their creativity in addition to performance and uniqueness of their prototypes, the corporate mentioned in an announcement.
“Designing in India has been a really large power for our model over the previous couple of years,” mentioned Agarwal. “It not solely helped us translate buyer insights into merchandise but additionally allow us to construct distinctive propositions for our clients.”
Lava is inviting not simply freshers but additionally skilled professionals from numerous engineering departments to take part within the Design in India contest and be part of its design group. The aim is to increase its expertise base that will in the end assist carry aggressive units out there.
“We envision India to be the subsequent international manufacturing hub,” mentioned Tejinder Singh, Head- Product, Lava Worldwide. “Now we have the potential to be self-reliant too.”
Lava’s new growth definitely comes on the time when a big part of Indian customers is boycotting Chinese language units and are searching for homegrown manufacturers. Nonetheless, the competition doesn’t suggest that the corporate is all-set to launch its utterly “made-in-India” smartphones. There are some challenges for smartphone distributors to fabricate handsets within the nation, together with the shortage of semiconductor wafer fabrication items that was recently highlighted by Xiaomi India CMO Anuj Sharma on Twitter.
Having mentioned that, a Lava spokesperson has instructed Devices 360 that the corporate is about to launch two new smartphones that had been deliberate throughout the pre-COVID time earlier this yr. Each new fashions will launch later this month, and one in every of them will cater to the price range phase (beneath Rs. 10,000 worth bracket), the spokesperson mentioned.
Much like Lava, Micromax is gearing up its operations to bring new smartphones within the nation. Karbonn can be sketching plans to quickly make a comeback within the Indian smartphone market.
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