The Tanishq advert, launched final week, has been withdrawn after vicious trolling.
A retailer of fashionable jewelry model Tanishq was attacked in Gujarat amid row over an commercial that has been withdrawn after vicious trolling on social media. The shop supervisor was reportedly made to write down an apology letter by the mob. “Apologies to folks of Kutch district for hurting sentiment of Hindus by broadcasting secular commercial (sic),” the supervisor reportedly wrote within the apology letter after the Tanishq retailer in Gujarat’s Gandhidham was attacked, sources mentioned.
The commercial – launched final week – was trolled by a bit on social media who felt it “promoted love jihad”. The vicious trolling, nonetheless, was condemned by Congress leaders Shashi Tharoor, writer Chetan Bhagat, amongst many others who mentioned it was towards the Thought of India.
On Tuesday, Tanishq issued an announcement saying it was “deeply saddened with the inadvertent stirring of feelings” and that it was withdrawing the video. Referring to the barrage of savage feedback directed on the model and Ratan Tata (below whose Tata Group Tanishq rolls up), the assertion mentioned it was pulling the movie “holding in thoughts… the well-being of our workers, companions and retailer employees”.
“We’re deeply saddened with the inadvertent stirring of feelings and withdraw this movie holding in thoughts the damage sentiments and effectively being of our workers, companions and retailer employees,” the assertion learn.
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