Puma had roped in India captain Virat Kohli as its model ambassador in 2017.© AFP
German sports activities attire and footwear main Puma might be the frontrunner in bagging the Indian cricket team’s kit sponsorship rights whereas rival Adidas may additionally enter the fray. Nevertheless, it could not be confirmed whether or not Nike would re-bid after refusing BCCI’s scaled down bid provide from their Rs 370 crore (plus 30 crore royalty), which they paid from 2016 to 2020. “I can affirm you that Puma has purchased the ITT (Invitation to Tender) doc value Rs 1 lakh. Whereas shopping for bid doc doesn’t suggest one is bidding, Puma has proven real curiosity in submitting a bid,” a senior BCCI official informed PTI on situations of anonymity.
It’s learnt that Adidas too has proven curiosity however whether or not it will likely be bidding for the sponsorship rights continues to be not recognized.
Though some really feel that the German large may independently bid for merchandise merchandise, which might be a separate tender. Promoting of unique merchandise merchandise is dependent upon what number of unique shops an organization has together with the purpose of gross sales (outlets that sells your organization’s merchandise).
Whereas Puma has over 350 unique shops, Adidas has greater than 450 shops which makes these two firms essentially the most wanted. A senior business insider defined the entire sponsorship situation in these turbulent financial occasions.
“Do not be stunned if the brand new rights holder pays one thing round 200 crore for a five-year deal which might be considerably lower than what Nike paid throughout earlier time period,” the business veteran defined.
“Look BCCI provided Nike the primary proper of refusal and that too a scaled down provide which they declined. This might imply two issues. Both they don’t seem to be or might submit a bid which is much more scaled down than what BCCI provided,” he stated.
So far as Puma is anxious, it has had an elevated curiosity within the Indian market through the years particularly via IPL however now it additionally has India captain Virat Kohli as its model ambassador together with KL Rahul.
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“Puma has been part of IPL for some years now and with Virat of their roster, it might solely improve their presence in Indian market,” he added.
The BCCI in it is new bid has saved a base value of Rs 61 lakh per match in comparison with the Rs 88 lakh over the past cycle.
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