File image of a person strolling previous the Hindustan Unilever Restricted headquarters in Mumbai (Reuters)
Bengaluru:
A courtroom has directed client items maker Emami Ltd to provide greater rival Hindustan Unilever Ltd seven days discover earlier than initiating authorized proceedings over the ‘Glow & Good-looking’ trademark, in keeping with a July 6 order.
The Indian arm of world client large Unilever mentioned on July 2 it might rebrand its skin-lightening cream ‘Honest & Beautiful’ to ‘Glow & Beautiful’.
The corporate mentioned its pores and skin cream for males will likely be referred to as ‘Glow & Good-looking’, however Emami mentioned it had launched ‘Glow & Good-looking’ digitally one week earlier than HUL introduced the title change.
Hindustan Unilever first utilized for the emblems, ‘Glow & Beautiful’ and ‘Glow & Good-looking’ in September 2018, utility for which was rejected in 2019, and re-applied in June 2020, the corporate mentioned in a petition to the excessive courtroom in Maharashtra.
Hindustan Unilever and Emami didn’t reply to requests for remark and the courtroom has set July 27 as the following listening to date.
The choice to rebrand its line of pores and skin lotions got here after Hindustan Unilever confronted criticism that the title ‘Honest & Beautiful’ promoted damaging stereotypes in the direction of darker pores and skin tones.
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