Renault will leverage its Alpine model to market its Components One enterprise rebranding the staff to Alpine-Renault.
Forward of the Italian GP in Monza, Renault has introduced that subsequent yr the racing staff in F1 may have a brand new identify. Renault will leverage its Alpine model to market its Components One enterprise rebranding the staff to Alpine-Renault, with the dad or mum firm’s identify additionally being a part of the banner as engine accomplice.
“It is a huge change as a result of Renault has been round for 43 years,” stated Luca de Meo, the CEO of the Renault Group. “It’ll keep on the automobile however as an engine supplier, so it is going to be seen. We are going to use F1 as a platform to market a model that we wish to develop in home. Even when Renault is a wonderful model, the match of Alpine within the F1 world might be even higher” he added.
Renault’s F1 staff has seen an uptick in leads to 2020
Picture Credit score: AFP
This modification comes at the again of Renault F1 boss Cyril Abiteboul being handed the cost of the Alpine model which has a storied legacy on the earth endurance championship. Abiteboul can even proceed to be the staff principal for the F1 staff.
The racing staff will don new colors too and can lose the yellow of the present Renault F1 vehicles and undertake the blue, purple and white colors representing the colors of the french nationwide flag.
2021 is gearing as much as be an enormous yr for the french constructor because it loses McLaren as a buyer for engines. It additionally welcomes two-time world champion, Fernando Alonso, again into the fold. He’ll change Daniel Ricciardo who joins the brand new McLaren staff.
Alonso shares a storied historical past with the french model.
Alonso is an enormous signing for Renault as he was the motive force with whom they gained their final world titles in 2005-2006 by ending the dominant reign of Michael Schumacher and Ferrari.
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Over this season, Renault powered vehicles have seen an enchancment in efficiency. Even within the final Belgian GP, Daniel Ricciardo was within the operating for a podium end however managed solely fourth place. Its buyer McLaren has additionally seen an uptick in fortunes with its vehicles doing effectively on this season. Even for the Italian GP, Carlos Sainz Jr has managed to qualify third.
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