Royal Enfield commenced operations in Cambodia in June this yr and the vary consists of the Bullet 500, Basic bikes, Himalayan, in addition to the 650 Twins.
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Royal Enfield has partnered with Cambodia’s TF Motors for distributing its bikes
Royal Enfield has expanded its worldwide presence with the model’s current entry within the Cambodian market in South East Asia. The Chennai-based bike maker has appointed TF Motors as its official distributor and inaugurated its first flagship retailer in June this yr situated within the nation’s capital – Phnom Penh. Royal Enfield’s new retailer is totally operational and the corporate is retailing the Bullet 500, Basic vary, Interceptor 650 and the Continental GT 650 available in the market. Costs for the bikes begin at $5099 (round ₹ three.82 lakh) for the Bullet 500, going as much as $6431 (round ₹ four.82 lakh) for the range-topping variant of the Continental GT.
Additionally Learn: Royal Enfield Establishes Assembly Plant In Thailand; First Outside India
The Royal Enfield flagship retailer in Cambodia is situated within the nation’s capital – Phnom Penh
Aside from bikes, Royal Enfield’s shops may even retail the model’s protecting driving gear, equipment, attire and different merchandise. Cambodia additional expands Royal Enfield’s presence within the South East Asian market that has witnessed elevated demand for the producer in recent times. In 2019, RE introduced its new meeting plant in Thailand, its first exterior India that marked the corporate’s first fully-owned subsidiary within the Asia Pacific area. The producer additionally has established presence in Vietnam, Malaysia, Philippines, Indonesia, and even South Korea.
Royal Enfield’s enters the Cambodian market
Strengthening our presence in Apac, we opened our flagship retailer in Central Phnom Penh
The nation presents diversified picturesque & unexplored driving terrains to be explored on Royal Enfield bikes#royalenfield #puremotorcycling pic.twitter.com/DG6z9BI3HW
— Vimal Sumbly (@Vimalsumbly) July 6, 2020
Royal Enfield may even retail protecting driving gear, attire, equipment and merchandise on the retailer
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The Cambodian bike market is a fast-growing house dominated by commuter choices from a number of Chinese language gamers. The premium bike market although continues to be at a nascent stage and has seen restricted success for manufacturers like Kawasaki and Ducati previously. Nonetheless, Royal Enfield, which operates within the mid-size phase, goals to capitalise on its strengths as a large-capacity bike maker with accessible pricing for its merchandise. Aside from RE, different Indian two-wheeler makers that retail merchandise in Cambodia embrace Bajaj Auto and TVS Motor Firm.
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