The Royal Enfield Interceptor 650 has been the best-selling bike within the UK for June 2020 within the 125 cc and above class. The fashionable-classic bike is made-in-India and it has additionally been the highest-selling naked-style bike within the UK for the final 12 months.
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The Royal Enfield Interceptor 650 was launched globally two years in the past
Chennai-based bike maker, Royal Enfield, has a brand new feather so as to add to its cap because the Interceptor 650 has grow to be UK’s bestselling bike in June 2020. In line with the month-to-month gross sales information shared by the UK Motorbike Trade Affiliation (MCIA), Royal Enfield bought 196 items of the Interceptor 650 final month, surpassing the BMW R 1250 GS’ 188 items, putting it third on the listing. The BMW providing was the highest-selling bike in June 2019. The Interceptor 650 was additionally the second highest-selling two-wheeler within the UK in June, because the extraordinarily well-liked Honda PCX 125 scooter was topped the top-seller (445 items). The Interceptor 650 has additionally been the highest-selling bare type bike within the UK for the final 12 months. In the meantime, RE has additionally revealed that the Himalayan has been one of many prime 5 best-selling bikes within the UK over the previous yr within the middleweight class.
Additionally Learn: Royal Enfield’s Volumes Grow 50% Over May 2020, But Y-o-Y Sales Drop By 35% In June 2020
Talking concerning the achievement, Vinod Okay Dasari, CEO Royal Enfield stated “Our imaginative and prescient is to increase and lead the middleweight motorcycling section the world over. In the direction of this imaginative and prescient and additional strengthening our place as a very international model, Royal Enfield has been persistently specializing in widening its footprint in worldwide markets and creating participating experiences for lovers. Since its launch, the Interceptor 650 has been gaining momentum amongst shoppers and has received a number of awards globally. Dominating the mid-segment within the UK for a yr is a very exceptional achievement that we’re very pleased with. We’re equally delighted with the success of our adventure-tourer Himalayan which has been among the many prime 5 greatest promoting middleweight bikes within the UK persistently during the last 12 months. This response from our clients within the UK has propelled Royal Enfield to grow to be one of many fastest-growing bike manufacturers within the UK”
The Royal Enfield is focused on the A2 licence holders within the UK
The Royal Enfield 650 Twins have been all the time meant to bolster the model’s international enlargement plans within the midsize bike (250-750 cc) section. Whereas volumes within the UK appear insignificant in comparison with a market like India, it must be famous that the nation is recovering from the affect of the Coronavirus pandemic. Furthermore, the market operates in a higher-displacement section in contrast to the 100-200 cc section in India that types the main chunk of volumes in India. The RE Interceptor 650 is focused on the A2 licence holders within the UK.
UK’s two-wheeler business has proven sooner indicators of restoration ever because the lockdown restrictions have been relaxed in June and dealerships started operations. With the push for social distancing norms, the nation has had a surge within the demand for scooter gross sales for private mobility, as a substitute for public transport. In line with the information by the MCIA, scooter gross sales grew by 43.1 per cent in final month year-on-year, whereas bike gross sales elevated by eight per cent. Whole Two-wheeler gross sales elevated by 14.eight per cent with 12,520 items bought, as in comparison with the identical month final yr.
Additionally Learn: Royal Enfield Expands Presence In South East Asia; Launches Operations In Cambodia
The RE Interceptor 650 has been a worldwide success for the model
Led by the Interceptor 650 and the Himalayan, Royal Enfield has recorded an total quantity progress of 96 per cent throughout its worldwide markets in 2019-20 fiscal with Europe registering a 100 per cent progress over final yr. The bike maker expanded its presence within the UK with 67 new buyer touchpoints, together with investing in advertising, gross sales and repair groups to help the expansion.
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The feat is a giant one for Royal Enfield that has been eyeing a outstanding place within the international two-wheeler markets. In India, the bike maker has been recovering from the results of the Coronavirus pandemic and the following lockdown. The corporate bought 38,065 items in June rising by 50 per cent over Could 2020. Nonetheless, the producer’s year-on-year volumes have been down by 35 per cent. However, practically all of RE’s retailers are operational pan India. It additionally expanded operations in Cambodia in June this yr, its latest worldwide market.
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