The Argentina meeting unit is the primary Royal Enfield motorbike meeting unit outdoors India.
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The Royal Enfield Himalayan, together with the 650 Twins will likely be assembled in Argentina
Royal Enfield has introduced that it’ll begin native meeting of bikes in Argentina. The motorbike meeting plant will likely be arrange in partnership with Grupo Simpa, Royal Enfield’s native distributor in Argentina since 2018. The Argentina meeting plant would be the first time in Royal Enfield’s trendy historical past that bikes will likely be assembled and produced outdoors the corporate’s manufacturing amenities in Chennai, India. Alberto Fernandes, President of Argentina graced the occasion for the native meeting announcement within the Latin American nation.
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Alberto Fernandes, President of Argentina, on the announcement of the Royal Enfield meeting plant in Argentina
Argentina is among the many largest mid-size motorbike markets in Latin America, and Royal Enfield arrange retail operations in Argentina in 2018 with its first retailer in Vicente Lopez, Buenos Aires. Since then, Royal Enfield has expanded its retail community out there and now has 5 unique shops in Argentina. Total, Royal Enfield has 31 unique shops and 40 different retail touchpoints throughout the Latin American nations. The native meeting unit in Argentina will likely be based mostly at Grupo Simpa’s facility situated in Campana, Bueons Aires. To start with, the plant will domestically assemble three motorbike fashions, the Royal Enfield Himalayan, the Royal Enfield Interceptor 650 and the Royal Enfield Continental GT 650.
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The Royal Enfield Himalayan can even be assembled in Argentina, together with the Interceptor 650 and Continental GT 650
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Talking concerning the announcement, Vinod Ok Dasari, CEO, Royal Enfield, mentioned, “Royal Enfield has been working steadily to develop and develop the middleweight motorcycling phase globally and likewise to extend our footprint in essential international markets. Over the past couple of years, we now have grown our worldwide presence considerably and now have extensive retail presence throughout 60 nations. With a strategic view to cater to rising demand and to realize vital market benefit, we now have been pursuing our plans to arrange native meeting models throughout particular markets within the Asia Pacific area and throughout South America. Within the first of those, we’re very joyful to announce the primary CKD meeting plant in Argentina.”
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Commenting particularly concerning the deal with Argentina as a market, Vinod Ok Dasari additionally mentioned, “Argentina and different South American nations have been an essential marketplace for Royal Enfield. Ever since we commenced gross sales since 2018 in Argentina, we now have acquired a convincing response to our bikes from shoppers. The native terrain and topography create the proper canvas for driving our bikes, particularly the Himalayan. The preliminary success of the 650 Twin bikes has additionally been very encouraging. We’re deeply dedicated to specializing in changing into part of the material of the nation’s wealthy motorcycling tradition. Our determination to begin assembling our bikes in Argentina is testomony to our long run dedication and growing confidence out there.”
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Royal Enfield is engaged on a brand new cruiser with the 650 cc parallel twin engine from the 650 Twins
Brazil, Argentina and Colombia are among the many three most essential markets for Royal Enfield in Latin America. Past India (the most important marketplace for the model with over 900 dealerships), Royal Enfield bikes attain shoppers and lovers in additional than 60 nations worldwide, by way of 660 dealerships and 82 unique model shops in nodal cities reminiscent of Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico Metropolis, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh Metropolis.
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Exports type a miniscule share of Royal Enfield’s whole gross sales, with greater than 90 per cent of gross sales coming from the home market. With the 650 Twins, and newer fashions, Royal Enfield intends to ascertain itself as a world chief within the mid-size motorbike market. With the primary meeting plant outdoors India, Royal Enfield will hope to extend its total gross sales, at the very least within the Latin American marketplace for now. Extra such abroad meeting vegetation are anticipated quickly, presumably with one in South East Asia.
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