Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 items as in comparison with 38,065 items offered within the final month.
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Royal Enfield has witnessed a gross sales decline of 59 per cent in YTD gross sales.
Royal Enfield has recorded a gross sales decline of 23 per cent in July 2020 promoting 37,925 items as in comparison with 49,182 items it offered in the identical month final 12 months. The corporate’s exports went right down to 2409 items as in comparison with 5003 items in the identical month final 12 months, witnessing a decline of 52 per cent. Royal Enfield’s whole gross sales (home + exports) went down by 26 per cent at 40,334 items as in comparison with 54,185 items a 12 months in the past. That mentioned, Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 items as in comparison with 38,065 items offered within the final month.
Additionally Learn: Royal Enfield Interceptor 650 Is UK’s Best-Selling Motorcycle For June 2020
The Royal Enfield Traditional 350 has been the corporate’s bestseller.
Exports has additionally been one of many key focus areas for Royal Enfield because it has been making an attempt to develop its market share in abroad markets. The Royal Enfield 650 Twins have gained recognition in European markets with the Royal Enfield Interceptor 650 changing into the bestselling motorbike final month as per MCIA information for above 125cc bikes categor). The Interceptor 650 has additionally been the highest-selling bare type motorbike within the UK for the final 12 months, together with the Royal Enfield Himalayan at No.four. Royal Enfield is the primary Indian Bike producer to attain this within the UK market.
Additionally Learn: Royal Enfield Launches Service On Wheels Initiative
The Royal Enfield Interceptor 650 turned the bestselling motorbike in UK final month.
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Within the home market the corporate has been making an attempt to ramp up its gross sales with lockdown being eased off in most components of the nation. Talking about its year-to-date (YTD) gross sales (April-July), Royal Enfield recorded a de-growth of 58 per cent within the home market at 92,862 items as in comparison with 223,612 items offered in the identical interval a 12 months in the past. It exported 4739 items in the identical interval as in comparison with 14,282 exported a 12 months in the past. Its whole identical within the April-July interval stood at 97,601 items as in comparison with 2,37, 894 items, a decline of 59 per cent.
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