Harley-Davidson Creates Chief Digital Officer Function

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The 2020 Harley-Davidson 1200 Custom BS6 went on sale in April this year in India

Jagdish Krishnan, who spent 13 years at Bose Corp, the maker of headphones and audio system, has been employed to tackle the brand new position.





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Harley-Davidson has employed a former Bose government to spearhead the brand new position

Harley-Davidson has introduced that former Bose government Jagdish Krishnan will take over the newly created position of Chief Digital Officer. Krishnan will probably be chargeable for the event of a brand new digital technique meant to enhance the shopper retail expertise with direct-to-consumer know-how for e-commerce and vendor digitisation. This consists of constructing seamless digital interfaces with merchandise, companies, commerce and Harley-Davidson’s world vendor community. To allow this technique, Krishnan  may even lead modernisation of the corporate’s world info programs to make them extra customer-centric.

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Former Bose government Jagdish Krishnan takes over the position of Chief Digital Officer at Harley-Davidson

The creation of the brand new Chief Digital Officer position is a part of The Rewire technique, unveiled by Harley-Davidson’s new CEO. The Rewire is aimed toward overhauling the corporate’s working mannequin and supply a greater start line for the longer term. The Chief Digital Officer is one in every of a number of roles and capabilities created or elevated to report on to the Chairman, President and CEO, Jochen Zeitz to construct desirability for the Harley-Davidson model and merchandise.

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“Harley-Davidson is all about experiences, and an enhanced digital expertise is totally essential for us to make our GIS and digital capabilities extra customer-centric. We’ll take a very totally different strategy to making use of digital know-how throughout the corporate to essentially change how we function and create worth. To ship on our goals, we should have an modern and high-performance IT perform,” mentioned Jochen Zeitz, chairman, president and CEO of Harley-Davidson. “We must be a high-performing crew with innovative management to maneuver us ahead. Jagdish is strictly the precise chief and he’ll guarantee we join with our prospects in any respect touch-points.”

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Krishnan has over 20 years of expertise main digital transformation and ship options to place organisations for superior development. Previous to becoming a member of Harley-Davidson, Krishnan served as Vice President and Chief Digital Officer at Bose Company. Earlier than Bose, he was with Deloitte & Touche and Patni Laptop Methods, the place he had a broad mixture of experiences together with Revenue & Loss accountability, info safety, enterprise software program deployment, programming and IT operations. Krishnan has a Bachelor of Science with Honours in Laptop Engineering from Pune College and a Grasp’s Diploma in Information Communication and Distributed Methods from Oxford College.

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