Sports activities Minister Kiren Rijiju on Wednesday unveiled the brand new Sports activities Authority of India (SAI) brand, which has been modified for the primary time because the high sports activities physique’s inception in 1982. The brand new brand highlights “SAI” in daring letters with the depiction of an athlete’s flight to success within the background. The emblem was unveiled in a short ceremony organised on the Main Dhyan Chand Nationwide Stadium in New Delhi, which was additionally attended by Sports activities Secretary Ravi Mittal, SAI Director Normal Sandip Pradhan and Indian Olympic Affiliation President Narinder Batra amongst others.
Talking on the event, Sports activities Minister Rijiju mentioned that quickly after taking cost of the ministry, he proposed to vary SAI’s brand and make it extra easy and significant.
“The brand new brand is small however its which means and purpose is large. Brand is the identification of any organisation. SAI has been selling sports activities in India for lengthy however its outdated brand seemed lengthy and cluttered to me. So, I considered a brief brand the place SAI’s identify is extra seen. The brand new brand is a considered simplicity,” he mentioned.
“The brand new brand could be simpler to show and would simply get imprint in anybody’s thoughts.”
Rijiju reiterated his imaginative and prescient to witness India amongst high 10 nations within the 2028 Los Angeles Olympics.
Promoted
“In each work (we do), intention and goal is essential. There must be a goal in thoughts and our goal is to complete in high 10 in 2028 Olympics.”
“However to attain that focus on, you want time and so now we have taken a eight-year goal. I’ve no doubts we will obtain our purpose,” the minister mentioned.
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