Mumbai Police began getting calls from folks within the afternoon about unusual calls (Representational)
Mumbai:
A promotional “prank” by an internet streaming platform confounded a number of residents of Mumbai on Friday, resulting in a slew of calls to the police management room.
Late within the night, the cyber cell of Maharashtra police stated it had requested Sony LIV, the streaming service, to cease the promotional exercise.
The primary management room of Mumbai Police began getting calls from folks within the afternoon that that they had acquired unusual calls from numbers beginning with 140 or 40.
Vaibhav Pawar, who owns an promoting company, stated round four pm a person who recognized himself as “Rishi” known as him, begging for assist and saying that he had witnessed a homicide and recorded the incident on cell phone. The killer was now making an attempt to kill him, “Rishi” stated.
Many others acquired comparable calls, not realising that it was a gimmick to advertise Sony LIV’s new collection “Undekhi”. Some additionally tweeted about it, tagging the Mumbai Police’s Twitter deal with.
In reply, Mumbai Police tweeted, “Please don’t share any delicate particulars over a name and go to the closest police station for additional assist.”
Lastly, Sony LIV tweeted that it was a promotional exercise.
“You probably have acquired a name for our present…and it has disturbed you, we want to sincerely apologise to you. This was a check exercise which has gone out by accident,” it stated.
(Aside from the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)
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