Sanitation Marketing campaign Launched In UP To Mark PM’s Birthday

PM Modi’s Birthday: Prime Minister Narendra Modi’s 70th birthday was marked in Uttar Pradesh by the launch of a particular cleanliness-cum-menstrual hygiene marketing campaign by the volunteers of sanitation pioneer Sulabh Worldwide. The Sulabh volunteers launched the cleanliness marketing campaign close to public bogs maintained by the non-profit group. Sanitary napkins had been additionally distributed amongst ladies as a part of the marketing campaign. In elements of Lucknow, Ayodhya, Kanpur, Varanasi and Agra masks had been distributed to the folks.

Sulabh Worldwide celebrates Prime Minister Modi’s birthday yearly with an intention to lift consciousness among the many lots relating to cleanliness. Based by social activist Bindeshwar Pathak, the volunteers of the Sulabh work in direction of offering clear sanitation amenities. “For the final six years, we’ve got been celebrating the Prime Minister’s birthday to present an extra enhance to the programmes near PM Modi’s coronary heart and are additionally essential for the nation’s well being, Mr Pathak mentioned.

This yr, Sulabh launched a nationwide marketing campaign to deal with points associated to public well being and distributed masks in about 70 cities and cities throughout the nation. Together with cleanliness drives, ‘no-plastic’ marketing campaign and tree-plantation programmes had been organised by the non-profit group. 

This time, the main focus of the marketing campaign was on menstrual hygiene and the Sulabh volunteers distributed sanitary pads in public to interrupt the taboo related to menstruation. In his Independence Day handle, PM Modi had known as for elevating consciousness concerning the stigma related to menstruation. Mr Pathak mentioned the lack of information typically prices ladies their social lives and schooling.

“We labored with all of the companions, in keeping with the Prime Minister’s imaginative and prescient, to attain the open defecation-free targets for India. We applaud PM Modi for offering management in tackling points essential for girls’s well being. We want him good well being on his birthday,” mentioned Mr Pathak.