Archie, Betty, Veronica, and Jughead are coming to Spotify. The world’s largest subscription-based music streaming service has struck an unique first look cope with Archie Comics to create a sequence of podcasts set in Riverdale that can function its universe of characters. Underneath the partnership, Spotify Studios and Archie Comics will collaborate on a number of reveals, some for all ages and others geared in the direction of younger adults. Extra particulars will probably be introduced “quickly”.
This is not the primary time the 2 have collaborated. In 2018, Spotify Studios and Archie Comics joined palms to launch motion comics with a six-episode video sequence.
For Spotify, the brand new deal is a part of its ambition to grow to be the Netflix of authentic podcasts. Within the first three months of 2020, Spotify launched a complete of 78 authentic podcasts. Since its arrival in India in February final yr, Spotify has launched 15 authentic podcasts from India. Archie Comics joins a sequence of massive latest podcast offers, alongside the likes of DC Comics, Kim Kardashian West, and Joe Rogan.
All that’s constructed on Spotify’s acquisitions of main podcast networks (Gimlet Media, Anchor FM, Parcast) and podcast producers (The Ringer) within the final one yr.
For Archie Comics, the Spotify deal represents an extra transfer into new media. The writer’s chief artistic officer Roberto Aguirre-Sacasa has been vocal about increasing its attain into different codecs. That started with the darkish teen drama sequence Riverdale — out there on Netflix in India — which reimagined the sunny, cheerful world of the comics as a mysterious and eerie place. Then got here the supernatural horror sequence Chilling Adventures of Sabrina, additionally on Netflix.
Aguirre-Sacasa has additionally been growing a Broadway musical for Archie Comics since 2015, although it is unclear if these plans are nonetheless in movement or have stalled.
Archie Comics have offered over 2 billion copies worldwide because it was based in 1939. Spotify has over 286 million customers globally, together with 130 million paid subscribers.
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