View ImagesMeghashyam Dighole, Head (Advertising and marketing), Premium Bikes, TVS rolling out the four million Apache
TVS Motor Company‘s premium bike model, TVS Apache has crossed the 4 million world gross sales milestone. The 4 millionth TVS Apache was rolled out from TVS Motor Firm’s bike manufacturing facility in Mysore, Karnataka, lately. To commemorate the four million world gross sales milestone celebrations, TVS Motor Firm, in collaboration with its TVS Apache clients, created the ‘longest chequered flag’ in India, spanning a size of 292 metres. Sourcing photographs from TVS Apache clients globally, the chequered flag has over 2,000 photographs, and set a document within the Asia Ebook of Information and India Ebook of Information for creating the longest chequered flag on the Mysore manufacturing unit of TVS.
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TVS has launched a brand new variant of the TVS Apache RTR 200 4v, a extra inexpensive single-channel ABS variant
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Commenting on the milestone, Ok N Radhakrishnan, Director and Chief Government Officer, TVS Motor Firm, stated, “It’s a momentous day for us at TVS Motor Firm as we obtain the four million world gross sales milestone for our premium bike model, TVS Apache. Over time, younger and aspirational riders have proven eager curiosity in performance-oriented premium bikes. Because of this, the TVS Apache model has garnered immense recognition amongst bike lovers globally. The platform of Apache bikes showcases the corporate’s technological prowess, utilizing years of expertise and racing pedigree. With a variety of bikes from 160cc to 310cc, our give attention to premiumisation has resulted in us providing many segment-first options and best-in-class applied sciences to our clients together with the RT-Fi engine tech, GTT (Glide Via Know-how), Experience Modes, SmartXonnect, and Slipper Clutch.”
“Our journey to attaining this milestone is stuffed with exemplary efforts which have gone into making TVS Apache a very world model. This milestone is an affirmation of our dedication to providing superior merchandise to our discerning clients,” Radhakrishnan additional added.
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The TVS Apache RR 310 is the flagship premium bike from TVS Motor Firm
The TVS Apache Sequence, the premium bike model of TVS, spans throughout two classes, bare (RTR) and tremendous sports activities (RR). The RTR (Racing Throttle Response) sequence, consists of the TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V. On the tremendous sport class, TVS launched the TVS Apache RR 310 (Race Reproduction) as the corporate’s first product within the super-premium class in 2017. The Apache House owners’ Group (AOG) is a group for like-minded clients to share their enthusiasm for efficiency motorcycling. The group spans throughout 52 cities in India and main worldwide markets with greater than 30,000 clients.
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The TVS Apache RTR 160 4V is likely one of the greatest bikes in its phase
The Apache Racing Expertise (ARE) was began within the yr 2007 as a platform for Apache homeowners to get an unique first-hand expertise of leveraging the racing DNA of their bikes underneath the steerage of TVS Racing champion riders. TVS additionally organises thrilling stunt exhibits underneath the banner of Apache Professional Efficiency (APP) and Apache Professional Efficiency Excessive (APPX), carried out by skilled stunt riders in a managed surroundings. In 2019, TVS additionally made the debut of the primary version of the flagship occasion, TVS MotoSoul, to attach with Apache homeowners and bike lovers and have fun their love and fervour for the TVS model.
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TVS Motor Firm is India’s third largest bike firm with a income of over ₹ 20,000 crore. TVS can also be the second largest two-wheeler exporter in India with exports to over 60 nations. The corporate has annual gross sales of over three million models, and annual manufacturing capability of over four million two-wheelers. In 2020, TVS Motor Firm additionally acquired storied British bike model Norton Bike in an all-cash deal of 16 million GBP.
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